Luxury. LIFESTyle. partnerships.

Strategic Brand Consulting

Andrea Fonseca-Zook is a NY-based consultant helping luxury fashion and lifestyle brands grow through purposeful partnerships and brand strategy. With experience at some of the industry’s most recognized names and across international markets, Andrea offers a high-touch, insight-driven approach to building brand value.

Expertise

  • Partnerships & Collaborations

    Andrea works with fashion and lifestyle brands to craft and execute high-impact partnerships that drive growth, relevance, and cultural resonance. With a strategic and creative lens, she helps brands identify the right collaborators, shape compelling concepts, and structure partnerships that deliver long-term value. From co-branded collections to cross-industry initiatives, she guides clients through every phase—from early ideation and deal negotiation to campaign execution and performance analysis.

  • Brand Development & Market Strategy

    Andrea supports brands at key moments of growth or transition—refining positioning, developing launch strategies, and ensuring brand clarity across channels. Her expertise spans brand audits, competitive landscape assessments, and storytelling refinement, helping brands define or reassert their identity with confidence. She also builds tailored go-to-market and international expansion strategies, ensuring alignment between business goals and creative vision.

  • Creative & Commercial Integration

    With hands-on experience across design, merchandising, product development, and retail operations, Andrea brings a 360-degree perspective to brand building. She collaborates with internal teams to align vision and execution—whether refining a seasonal assortment, guiding the development of a new capsule, or building storytelling frameworks that connect product to purpose. Her work bridges creative ambition with operational precision.

Example Partnerships

Flexible Engagement Models

Andrea partners with executive teams, founders, and cross-functional departments on a bespoke basis—offering both high-level advisory and practical support. Her consulting approach is nimble, collaborative, and tailored to the unique needs of each client. Whether driving a focused initiative or supporting broader brand transformation, she brings clarity, structure, and momentum to the process.

Andrea is currently accepting select consulting engagements and collaborations. Reach out to explore how she can support your brand’s next chapter.